Icon Savings Plan

The market was saturated with over-designed packaging relying heavily on imagery. The client needed a design that stood out with simplicity while reflecting a strong, confident brand voice.

Overview

We focused on making typography the central design element—clean, bold, and unapologetically simple. By using type as the brand's visual identity, we created a look that was instantly noticeable and memorable.

What we did:

Chose strong, distinctive typefaces to match the brand’s tone.
Used scale, spacing, and alignment to create dynamic layouts.
Kept the color palette minimal to let the typography shine.
Created hierarchy using font weights and contrast for quick scanning.

What we did:

Chose strong, distinctive typefaces to match the brand’s tone.
Used scale, spacing, and alignment to create dynamic layouts.
Kept the color palette minimal to let the typography shine.
Created hierarchy using font weights and contrast for quick scanning.

What we did:

Chose strong, distinctive typefaces to match the brand’s tone.
Used scale, spacing, and alignment to create dynamic layouts.
Kept the color palette minimal to let the typography shine.
Created hierarchy using font weights and contrast for quick scanning.

Client

Gary Neville

Industry

Personal Branding

Duration

12 Weeks

Year

2033

In a competitive market of vibrant colors and overwhelming visuals, our client’s product was getting lost on the shelves. The brand wanted something that wouldn’t blend in—something that would interrupt the shopper’s line of sight.

01 Challenge

In a saturated market filled with visual noise, the client needed packaging that would stand out instantly on shelves and communicate brand.

01 Challenge

In a saturated market filled with visual noise, the client needed packaging that would stand out instantly on shelves and communicate brand.

01 Challenge

In a saturated market filled with visual noise, the client needed packaging that would stand out instantly on shelves and communicate brand.

02 Solution

We embraced bold, expressive typography as the core visual element. Through strategic font pairing, oversized text layouts, and high-contrast color schemes.

02 Solution

We embraced bold, expressive typography as the core visual element. Through strategic font pairing, oversized text layouts, and high-contrast color schemes.

02 Solution

We embraced bold, expressive typography as the core visual element. Through strategic font pairing, oversized text layouts, and high-contrast color schemes.

03 Result

The new packaging elevated brand visibility by 35% in retail settings and significantly improved consumer recall, Reinforced the brand’s confident.

03 Result

The new packaging elevated brand visibility by 35% in retail settings and significantly improved consumer recall, Reinforced the brand’s confident.

03 Result

The new packaging elevated brand visibility by 35% in retail settings and significantly improved consumer recall, Reinforced the brand’s confident.

Result

The final packaging became a visual signature for the brand, improving visibility and recognition while setting a new standard for minimal design in the product category.

Impact:

35% boost in shelf visibility and buyer recognition.
Increased social shares and positive consumer feedback.
Featured in two leading packaging design blogs post-launch.

Result

The final packaging became a visual signature for the brand, improving visibility and recognition while setting a new standard for minimal design in the product category.

Impact:

35% boost in shelf visibility and buyer recognition.
Increased social shares and positive consumer feedback.
Featured in two leading packaging design blogs post-launch.

Result

The final packaging became a visual signature for the brand, improving visibility and recognition while setting a new standard for minimal design in the product category.

Impact:

35% boost in shelf visibility and buyer recognition.
Increased social shares and positive consumer feedback.
Featured in two leading packaging design blogs post-launch.