5 Mistakes Every New Digital Agency Makes
8 min read
Mar 12, 2025
Underpricing Services
Charging too little makes your business unsustainable. Benchmark competitors and price based on value, not just effort. Use tiered pricing to give clients flexibility.
1. Not Documenting Processes
Without systems, you’ll redo everything from scratch each time. Start with simple SOPs for onboarding, design feedback, and delivery.
2. Weak Branding
Your agency needs a strong, cohesive brand—logo, site, messaging, tone. If you look junior, you’ll attract lower-paying clients.
3. No Lead Generation Strategy
You can’t rely on referrals forever. Create a basic system: 1) Website + SEO, 2) Weekly LinkedIn content, 3) Monthly email or DM outreach.
Start with Systems
Without systems in place, you'll keep reinventing the wheel. Begin with simple SOPs for onboarding, design reviews, and project delivery.
Final Thoughts
You’ll make mistakes—and that’s okay. But avoiding these 5 will give your startup digital agency a serious head start in a competitive market.